The Matimex International Architecture Prize is an international architecture contest for professionals and students who use Iris Ceramica Group materials to develop a project concept or incorporate use of our materials in a previously prepared project.
In this, the fourth edition, PIAM proposes a reflection on "CONTEMPORARY COMMERCIAL SPACES".
Architecture has always been linked with commerce, from the early market stalls set up in town squares, giving rise to the first bazaars, through to today’s modern shopping malls. Our continually evolving society becomes more and more demanding. Shopping is no longer a matter of simply purchasing a product; today’s shoppers demand a total buying experience. This is why we need a global design that goes beyond the product itself and views it as one with the brand, the space and the sensations it evokes.
This new approach requires evolution of commercial spaces in response to consumers’ new needs. New commercial spaces that respond to the demands of today’s users.
We look forward to receiving your proposal!